Gurugram: Signia, a leader in the hearing aid industry, today announced the launch of ‘Brilliant Sound Galaxy (BSG)’, the first store of its kind, where consumers can self-discover aspects of hearing, self-screen their hearing, experience hearing live with hearing aids and take an informed decision to enhance their hearing journey. As per WHO estimates in India, there are approximately 63 million people, who are suffering from Significant Auditory Impairment; this places the estimated prevalence at 6.3% in the Indian population.
The Brilliant Sound Galaxy is an interpretation of modern-day hearing care that provides complete quality hearing care solutions for hearing-impairment. BSG is a completely new interactive concept with hearing experiences, iconic innovations, products and services and expert audiological advice under one roof.
“Hearing loss is the most common sensory deficit in humans today. There is a stigma associated with hearing loss that is well known. Many factors contribute to the stigma, but perhaps the biggest one is that we don’t talk about it enough. Untreated hearing loss has social, physical and psychological consequences. With the launch of BSG, we aim to provide a youthful and inclusive experience that reframes assumptions about hearing aids and empowers consumers to take their own decision. Here, clinical services transform into an active journey that takes hearing aids beyond devices, celebrating great design.” said Mr. Avinash Pawar, CEO & Managing Director, Sivantos India Pvt. Ltd.
Brilliant Sound Galaxy in Gurgram will be operated by Meenakshi Speech & Hearing Clinics, which is one of the leading players in the hearing care industry with a network of 25 clinics in North India and professional team of 40+ audiologists. 
Hear.com is a WSA group company that specializes in digital marketing and provides hearing consultations and connects people with a hearing care professional. The company has experts that assist a person throughout every step of the process of ordering hearing aids.