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·         Apollo unveils its annual report – Health of the Nation 2023 – highlighting the prevalence and growth of NCDs in India

·         Finds an increase in prevalence of early risk factors like Obesity and Dyslipidemia by 50% and 18% respectively between 2019 and 2022

·         ‘MIND HEALTH’ and Sleep emerge as a major unrecognized contributor to NCDs

·         Apollo also enhances ProHealth, a 100% doctor curated and AI-backed health program that captures one’s health status, personalizes tests, predicts risks and guides on a path to wellness, offering a one-stop preventive health solution, ending the era of generic health checks

Apollo, the world’s largest vertically integrated healthcare provider, has released its annual Health of the Nation report that deep dives into the prevalence and growth of NCDs and highlights the importance of the right preventive healthcare measures to ensure India stays healthy.

Dr Prathap Reddy, Chairman, Apollo Hospitals Group, stated that “Preventive healthcare needs to become a national priority. Over the past 3 decades, non-communicable diseases have become the leading cause of death and suffering, contributing to 65% of deaths in India. NCDs affect not just health, but also productivity and economic growth. The estimated economic burden on India is expected be about $4.8 trillion by 2030. As the youngest and fastest growing major economy in the world, the health of our nation is a critical indicator of our future, and the health of our people will determine how effectively we live up to our full potential. What we need is a proactive and highly defined strategy to minimize the impact of NCDs. And the best solution lies in prevention.”

The increasing trend for NCDs and a significant rise in early risk factors

The rise in preventive screenings has also led to an increase in the diagnosis of early risk factors like Obesity and Dyslipidemia (cholesterol irregularities) among Indians across age groups. These are indication of the potential onset of chronic conditions like diabetes and hypertension and a wake-up call for individuals to make early shifts in their lifestyle behaviors.

·         There is a 50% increase in the prevalence of Obesity among Indians between 2019 and 2022.

o   Obesity has seen an uptick in diagnosis in those less than 45 years of age by 43% and by 60% in people over the age of 45.

·         Dyslipidemia or Cholesterol irregularities has seen an 18% increase in prevalence among Indians between 2019 and 2022

o   This is also fueled by a significant increase in its prevalence among those over 45 years of age by more than 35%

Along with these early risk factors, we also see a rise in the prevalence of conditions like Diabetes and Hypertension.

·         Diabetes and Hypertension diagnosis have seen an 8% and 11% increase respectively between 2019-22

o    There is also an increasing risk of Hypertension amongst Indians over 45 years, its prevalence in diagnosis having increased from 14% to 16% in the last 3 years.

o    Chronic stress and anxiety increase the risk of incidence of hypertension by 1.5X and diabetes by up to 2X. Men with chronic stress have double the risk of incidence of diabetes than women.

We administered the PHQ9 Depression Questionnaire for about 2000 people with Type 2 Diabetes at Apollo Hospitals to understand their Mind Health status. Our analysis showed that with every one unit increase in age and BMI, PHQ9 the depression score also increases. About 50% had some form depression, and Diabetes along with any weight related comorbidity is an indicator to screen for depression.

·         The report also puts the spotlight on the importance of getting more frequent or extended health tests for conditions that are prevalent in our families

o    The report finds that Diabetes is prevalent in 1 in 3 people with a history of the condition in their family.

·         Healthy sleep is an important indicator of overall health.

o   In one study with 20,000 people, 47% have sleep problems and 52% have impairments in their mind health state, and 1 in 3 have both issues.

o   2 out of 3 individuals do not have an optimal gap between dinner and bedtime, which is critical for good quality sleep. It is either less than 1 hour or more than 2 hours, both scenarios leading to sub optimal sleep quality.

·         Impaired metabolism is also closely linked with digestive irregularities, such as gas/bloating, heaviness post-meal, burning sensation, belch/burp. The analysis found that 64% of people had digestive irregularities, going up to 81% amongst diabetics.

Many ‘Indias’ in one India

Our diversity in lifestyle has led to the emergence of different NCD trends across regions, likely impacted by our regional diet preferences.

·         While liver diseases saw maximum prevalence in East (at 50%), its lowest impact relatively is in the South (28%)

·         West has seen the least relatively the lowest prevalence of diabetes (15%) while South has the highest (27%)

·         Obesity trends have been similar across regions, ranging between 22-24%

·         Dyslipidemia (cholesterol) has the highest prevalence across all regions, with North seeing the most (48%), followed by West (41%), East (39%) and then South (37%).

Power of prevention

The silent epidemic of NCDs is behind 40% of all hospital stays. While there is an increase in Indians taking preventive screenings, these are still largely symptom led. Regular and comprehensive health checks, starting at a young age, can significantly reduce mortality rates, disease incidence as well as the frequency of hospital visits through our lifespan.

There is also a need to reimagine preventive health assessments and design them to be more suitable to the Indian population.

For instance:

·         The median age of breast cancer diagnosis from mammograms done at Apollo in the last year was 54-57 years; lower than that seen in mature markets (where the median age of detection is 62-65 years). This suggests an earlier onset of disease in Indian women, warranting annual screening for women from 40 years onwards.

o   According to clinically published sources, early diagnosis through preventive checks of breast cancer can reduce mortality rates by up to 30%.

·         Undetected sleep disorders often lead to chronic health conditions due to late diagnosis and oversight by the healthcare systems

o   Obstructive Sleep Apnea (OSA) is known to increase the risk of heart problems, and is often screened only in the obese (BMI > 30) and with neck circumference > 40cm

o   Apollo’s study of people with Type 2 suggests that intermediate to high risk of OSA occurs even at a lower BMI (26) in the population screened, with a majority (91%) having a neck circumference < 40cm, thus highlighting the need to screen for OSA rigorously, irrespective of the BMI, especially for high-risk cohorts like patients with Diabetes.

Enhanced ‘ProHealth’ by Apollo

In a bid to strengthen the preventive healthcare ecosystem, Apollo has launched an enhanced ProHealth, India’s most individualized preventive health program that brings together the power of AI to help individuals stay ahead of potential NCDs. Combined with Apollo’s pioneering experience of 40 years, the healthcare group has developed new technologies based on AI and ML for predicting risk scores and developing structured lifestyle programs with new models of care that lead to improved clinical outcomes.

What differentiates ProHealth:

1.       ProHealth is a 100% doctor designed health program

2.       It creates a first-of-its-kind health profile that determines the areas of concerns and custom designs a unique health check for every individual

3.       It integrates predictive health metrics through a sophisticated AI engine to determine potential areas of prevention

4.       In addition to the results, every individual also has access to health mentors to transform their lifestyle and make the program truly preventive in every sense

Technology is transforming the approach for dealing with health risks and enabling early detection, and therefore must be integrated in preventive screenings. With a firm belief that AI and big data will play a key role in predicting risks and delivering personalized health solutions, Apollo’s ProHealth today is India’s most individualized preventive health program. Apollo also strongly believes that a laundry list of tests is not an effective solution to get to the root of the problem. For instance, there is a clear data-driven correlation between diabetes-obstructive sleep apnea-heart problems OR weight related comorbidities & depression, however generic health checks are unable to deduce these. The need of the hour is true personalization and prediction, which forms the foundation of Apollo ProHealth. Additionally, by offering convenient access to health mentors as a part of ProHealth, every individual is empowered to take charge of their own health and create a long-term and permanent impact in the battle over NCDs.

Apollo ProHealth is backed by a predictive algorithm that captures one’s health status, predicts potential health risks and individualizes every health check. A personal health risk assessment is digitally available to every individual, post which they can visit the nearest Apollo facility to them to conduct the set of customized tests recommended for them.

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Spreading festive cheer ahead of the festival season, Tata 1mg, India’s largest digital health platform, has announced its much-awaited biggest sale event, Grand Saving Days (GSD), from September 16 – 20, 2022.

Gaurav Agarwal, CTO and Co-founder (left) and Prashant Tandon, CEO & Co-founder, Tata 1mg

The five-day biannual sale will offer the best and most exclusive healthcare offers across all brands and categories to customers, including medicines, health products, lab tests and e-consultations. Tata 1mg has partnered with top brands such as Dettol, Dabur, Himalaya, and more from all leading categories to provide massive offers to every shopper.

The Grand Saving Days sale will showcase the range and depth of health and wellness products and services on the Tata 1mg platform for the evolved Indian consumer who seeks an integrated healthcare experience. From fitness enthusiasts and health & wellness seekers to prescription medicine users and caregivers, there will be exciting deals for every segment of buyer on over 2 lakh medicine and health brands, health checkups and lab tests, and doctor consultations. Tata 1mg has also partnered with Centrum, a leading global multivitamin brand, for their India launch this month.

Customers will enjoy the best offers on the entire range of Tata 1mg’s products and services along with additional NeuCoins, the rewards customers earn for transacting on Tata 1mg and are 100% redeemable. Some of the categories on deep discount beyond medicines are vitamins and supplements, ayurvedic medicines and supplements, medical devices, personal care products, homeopathic medicines, health checkups, lab tests and more. Tata 1mg Labs will also be offering a Rs. 99 Store during the sale, where popular lab tests like Thyroid Profile Total, Diabetes Screening and Lipid Profile will be available at Rs. 99.

Tata 1mg Care Plan subscribers will enjoy an exclusive early access to the Grand Saving Days one day before the sale goes live for everyone else.

Bank & Wallet partnerships for Grand Saving Days sale includes HDFC and Paytm, along with Simpl, Mobikwik, Freecharge, PhonePe and Airtel Money.

Said Prateek Verma, Business Head – ePharmacy, Tata 1mg, “The Grand Saving Days Sale is being held bi-annually every February and September since the last three years. It has grown year on year to become India’s biggest health and wellness sale, with lakhs of people flocking to our platform from all over the country to grab the attractive deals. The sale is an opportunity for us to invite our customers to experience the convenience of digital delivery of healthcare services. Customers can seamlessly order medicines or lab tests through the platform or through a phone call, enjoy superfast deliveries and order medicines or lab tests anytime from anywhere for their loved ones.”

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MKS County launched on Delhi-Mumbai Expressway

• This will be MKS Ventures first plotted residential project.
• Groups first project on strategically located commercial corridor of Delhi-Mumbai Expressway.
• The 12.125 acres project is located in South of Gurgaon at the foothills of scenic Aravalli range.
• Cost of project is expected to be around Rs. 200 crore approximately.
• Connected to National Capital Region via newly launched Gurugram-Sohna Highway.
• Located at the centre of South of Gurugram’s education hub with institutes like GD Goenka World School, K.R. Mangalam, Ryan International School, JK Business School etc in vicinity.
• Project will be constructed under DDJAY scheme.
• Residents can build up to Stilt plus Four Stories (Stilt + 4)

National Capital based real estate group MKS Ventures announced the launch of MKS County, group’s first residential plots for living, located in Sector-2, Sohna, South Gurugram.

Three side open land parcel is spread across a total of 12.125 acres, and has been constructed under the DDJAY scheme, it is a unique mix of strategic urban commercial location, with scenic hill and jungle views of the Aravalli range covering it’s back.

Located in a prime real estate corridor, MKS County residential plot project, is connected to Gurugram-Sohna Highway, which ensures excellent connectivity to all quarters of the Delhi-NCR region like Rajiv Chowk, Delhi Airport, MG Road etc.

While scenic Aravalli foothills provides coverage from behind, the land parcel has 24-meter-wide roads on its other two sides, while the main entrance is strategically located on commercial corridor of Delhi-Mumbai Expressway.

The residential plots are of varying sizes, from 127 sq. yards to 179 sq. yards approximately and can be built up to 4 floors (stories) for residents in search of large living spaces along with stilt area for parking.

The total cost of development expected to be around Rs. 200 crore appx and will provide infrastructure amenities like STP plant, underground water tank, paved roads, street lights, electricity connection and dedicated site for children play area, dedicated in-park senior citizen activity area, badminton court, cricket pitch, jungle gym along with community centre.

Located in the middle of South of Gurugram’s education hub, it is walking distance from well-known education institutions like Ryan International School, JK Business School, GD Goenka World School, K.R. Mangalam etc. The project also has robust healthcare infrastructure in the vicinity like Max Hospital and Fortis Hospital; Retail Zones such as Shopper’s Stop, and Luxury Hotels like Fortune Select and Crowne Plaza among many others in its proximity.

Sunil Totlani, Director. MKS Ventures, said, “The MKS County project has been conceived to provide premium affordable housing and a plot living project to millions of homebuyers. They will be at the end of various benefits as the project has been covered under the DDJAY scheme. It is being developed with world-class amenities that assure a quality lifestyle and environment without compromising on the eco-friendly benefits. The plots are being sold within an affordable price range and also provide customised home solutions. We will be coming up with many such projects in the future as well to deliver on the Haryana government’s vision to complete 1 lakh affordable housing projects in the state.”

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This song is available on Hoopr and as part of many new releases under the Songfest umbrella
*Judaayian*, the new Monsoon themed track, Composed by GD (Gaurav Dagaonkar), features Anirudh Bhola and Mame Khan hits 5 Lakh views, and is expected to cross 1 M views by Friday. This blockbuster is an independent song ruling everyone’s heart, and is available for licence on Hoopr.
‘*Judaaiyan*’ is a song that taps into these emotions and is a thoughtful amalgamation of the longing one experiences along with a contemporary Lo-Fi sound. The song features Mame Khan and Anirudh Bhola on vocals each bringing in their flavour of Rajasthani and Punjabi respectively.
The piece is beautifully put together by GD (Gaurav Dagaonkar) and the lyrics have been penned down by Kunwar Juneja. GD’s intent was to give the song a more contemporary sound by conceptualising it as a Lo-Fi track. As boundaryless as love is, the song proves that music fits in the same realm. The combination of traditional Rajasthani folk along with a new age sound makes for an exciting sounding track.
Thrilled about the Launch, *GD (Gaurav Dagaonkar)*, composer of the song said, “I’ve always felt that music as a language is universal and this track proves the same. I’ve enjoyed blending Punjabi and Rajasthani flavours with a contemporary lofi sound. Also to have Mame Khan and Anirudh Bhola sing on this tune has been truly special. I’m also excited about the fact that Judaaiyan is now available to licence on Hoopr, India’s first music licensing marketplace. This will enable content creators to use this cutting-edge track in their videos.”
This song is produced by Songfest and is exclusively available on Hooprfor music licensing. Hoopr is a part of GSharp Media, a company that counts under its umbrella the award-winning agency, Songfest. Founded and spearheaded by entrepreneurs Gaurav Dagaonkar and Meghna Mittal, Songfest is an entity born out of a love for good music with a focus on giving musicians the creative freedom to explore new sonic avenues. They focus on crafting songs that leave an imprint in the minds of listeners and have released music that has resonated with both, the listener as well as some of India’s biggest brands and OTTs.
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• The program offers a full-time job with Bharti AXA Life upon successful completion
• Learners to get dedicated mentorship at Bharti AXA Life branch during their 6-months employment with probation

Bharti AXA Life, a joint venture between Bharti Enterprises, one of India’s leading business groups, and AXA, one of the world’s largest insurance companies, today announced its partnership with Great Learning, a leading global edtech company for professional learning and higher education, to curate and deliver a Post Graduate Program in Life Insurance Sales. This program aims to equip learners with the required skills to kick-start a career in one of the fastest-growing domains in India – life insurance – and offers a full-time job with Bharti AXA Life upon successful completion.

The 8-month-long program includes 2 months of blended, virtual, and self-paced learning, with guidance from industry experts and mentors, followed by 6 months of employment with probation. Bharti AXA Life will also provide a provisional offer letter to the selected candidates at the beginning of the program. The learners get dedicated mentoring during their 6 months of employment with probation at a Bharti AXA Life branch.

The program aims to identify enthusiastic graduates (from any stream) and provide them with holistic training covering all essential aspects of the insurance industry, ranging from soft skills to personality development and the usage of new-age digital tools for better process management. Aspirants could be in their final year of college or have up to 4 years of work experience. It aims to make the learner job-ready with industry-relevant skills, and ready for Front Line Sales roles at Bharti AXA Life..

Commenting on the partnership, Dhanashree Thakkar, Head – Human Resources (Designate), Bharti AXA Lifesaid, “Over the years, we have witnessed a growing requirement for quality sales professionals and talent in the insurance industry. Further, given that life insurance penetration in India remains low, there is a significant role that they can play in distribution and scaling the adoption among customers. At Bharti AXA Life, we believe in creating compelling opportunities – both in terms of upskilling, as well as in terms of careers. We received certification from Great Place to Work® earlier this year, which is a testament to our sustained efforts. Through our collaboration with Great Learning, we aim to provide an opportunity that enables sales professionals to strengthen their skills further, thereby progressing on their career paths. We hope that the program will help them sharpen their knowledge and gain the requisite competencies for a long and rewarding career in the sector.”

Sarin Mohan, Head – Head of Distribution HR and Training, Bharti AXA Life Insurance said, “The pandemic has redefined the need for upskilling and showcased how professionals must stay at par with industry standards and gain competitive advantage by constantly adding new skills and capabilities. We believe that the learners will benefit tremendously from the program and build the critical skills required to stay ahead of the curve when it comes to insurance sales. As an organization, we are focussed on building a future-ready workforce and therefore, is constantly implementing initiatives to upskill our people. Our partnership with Great Learning enables us to expand our ethos to a larger audience and reach more industry professionals.”

Sharing his thoughts on this partnership, Ritesh Malhotra, Enterprise Head, Great Learning said, “We at Great Learning are thrilled to partner with Bharti AXA Life Insurance. This partnership will provide young professionals with growth opportunities in the burgeoning BFSI sector. We work with many Indian & international banks helping them transform digital & technology talent. The joint program with Bharti AXA will open up a new segment where sales professionals will be equipped with tools and knowledge to expand their insurance footprint across India. For Bharti AXA, this program catalyzes the talent recruitment and training process, reducing the overall turnaround time to hire fresh talent.”

Bharti AXA has been committed to driving innovative employee-centric practices across inclusion and diversity, prioritizing employee learning, growth, and well-being, as well as being consistent in delivering the brand promise to their customers. Bharti AXA Lifehas diligently invested in its people and workplace culture, thus building a strong network of over 33,266 advisers across 254 branch offices pan India and is committed to the core purpose of simplifying insurance in a complicated world.

Great Learning is on a mission to enable transformative learning and career success in the digital economy for professionals and students across the globe and to date has impacted over 5.5 million learners from over 170 countries. On the enterprise end, Great Learning for Business has transformed the workforces of more than 120 enterprise partners upskilling 35000+ employees.

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– Progress Acquisition Corporation has $172M in Trust to Effect a Merger in the Media, Entertainment, and Technology Sectors

– Barrios and Wilson Recently Led the $2.6B de-SPAC Merger with Bowlero and continue to expand its international presence

NEW DELHI, Aug. 19, 2022 /PRNewswire/ — Progress Acquisition Corporation (NASDAQ: PGRW) (the “Company”) and Isos announced a partnership and the appointments of Isos Co-Founders and Co-CEOs George Barrios and Michelle Wilson as Officers of PGRW. Isos joins Progress to complement the Company’s search and negotiations to effect a merger, share exchange, asset acquisition, share purchase, reorganization, or similar business combination with one or more businesses. In addition, Isos Managing Director Winston Meade will serve as an Officer of PGRW.

While the Company may pursue an initial business combination in any industry, sector, or geographic region, it continues to focus on businesses in the global media, entertainment, and technology sectors.

“We are thrilled to add George and Michelle to our team following their recent success merging Isos Acquisition Corporation and Bowlero in a landmark transaction,” said David Arslanian, Progress Acquisition Corporation CEO and President. “We believe their operating expertise, history of creating significant shareholder value in the public markets, and active network across sectors will drive deal flow. George and Michelle’s public market reputation and extensive network of investors will help us to secure the committed capital necessary to close a deal.”

“We are excited to partner with the team at Progress Acquisition Corporation,” said Isos Co-Founders and Co-CEOs George Barrios and Michelle Wilson. “Progress Acquisition Corporation has extensive experience in and deep knowledge of the global media, entertainment, and technology sectors, and an understanding of what a premier asset for investors looks like.”

Progress Acquisition Corporation Chief Executive Officer and President David Arslanian, Co-Founder and Board Member Sanjay Puri, and Chief Financial Officer Rick Gallagher will work alongside the Isos team in the business combination efforts. The existing PGRW Board Members will continue in their roles. Progress Acquisition Corporation consummated its initial public offering (IPO) on February 11, 2021 and has $172,500,000 proceeds in trust.

Barrios and Wilson’s most recent venture, Isos Acquisition Corporation, announced the completion of its $2.6 billion business combination with Bowlero on December 15, 2021.

Isos Capital continues to expand its international presence and recently announced the appointment of Sheetesh Srivastava as Managing Director, India. In this position, Sheetesh will lead Isos Capital’s foray in to India and Southeast Asia markets by sourcing investment opportunities and providing advisory service to companies in the region.

Isos Acquisition Corporation and Bowlero Business Combination Highlights:

• George Barrios and Michelle Wilson, two proven operators with a long history of working together to create shareholder value in the public markets, served as Co-Chief Executive Officers of Isos Acquisition Corporation.
• Nine months post IPO, Isos Acquisition Corporation announced the completion of its $2.6 billion business combination with Bowlero, now listed on the NYSE Global Market under the symbol “BOWL”.
• As part of the transaction, Isos Acquisition Corporation secured a $450 million private investment in public equity (PIPE) anchored by funds managed by affiliates of Apollo Global Management Inc. (“Apollo”), Brigade Capital Management, Soros Fund Management LLC, The Donerail Group LP, and Wells Fargo Asset Management.
• Funds managed by affiliates of Apollo committed to a forward purchase agreement (“FPA”) for Isos Acquisition Corporation of up to $75 million, and ultimately committed $100 million to the Bowlero transaction.
• George Barrios and Michelle Wilson now serve on Bowlero’s Board of Directors.

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After successfully launching its new station*RED FM Ladakh*in the Himalayas, 93.5 RED FM, India’s leading private radio and entertainment network is partnering with the ‘*Ladakh Marathon*’. Considered one of the most challenging marathons in the country, RED FM is proud to be associated as their radio partner in their 9th edition.
*RED FM partners with Ladakh Marathon*
In 2012, Rimo Expeditions staged its first Ladakh Marathon to encourage the youth to take up running for a healthy lifestyle and to participate at a competitive level. Presently, it is a composite of six sub events offering challenges from the easy 5 km run to 122 km Silk Route Ultra. The event participation has substantially grown from a few hundred in the 1st edition to thousands up until the 8th edition in 2019. Over the years, the Ladakh Marathon has become a key stop on the global marathon calendar.
Speaking on the announcement,*Nisha Narayanan, Director & COO, RED FM, and Magic FM*, said, “/RED FM is delighted to be associated and support the Ladakh Marathon. It has been an absolute pleasure to make acquaintance with Padma Shree Awardee, Motup Chewang. RED FM has recently started operations in Leh and this is our first ever association. We believe in the power of collaborations and building communities. This association will help us reach out to the runners across the world who will be participating in the Ladakh marathon. Our plan is not only to engage people in Ladakh but also to create the buzz of the marathon across the country through our network and encourage them to participate or witness this grand marathon. We are truly happy to be part of this journey that dreams to ensure the Ladakhi runners not only earn their stripes in national marathons but also represent India in Olympics/.”
Talking about the initiative,*Chewang Motup Goba, Founder & Race Director, Ladakh Marathon, the Khardungla Challenge*, said, “/I am truly honoured to be associated with RED FM, the official radio partner for the Ladakh Marathon. I organised this event for the first time back in 2012 and never imagined it would get such a vast platform. The Ladakh Marathon is amongst the most challenging and highest races in the world and is now sharing space in the global calendar of races with many other prestigious marathons. By joining hands with RED FM we are looking forward to seeing more people from across India recognize the potential of sports. Now that RED FM has finally launched in Ladakh, which is another amazing milestone, I hope to see the youth step up and take on more challenges like the Ladakh Marathon/.”
Tune in to listen to some of the participants of the Ladakh Marathon and catch all the live action from Leh across the RED FM network.
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MUMBAI, India, July 19, 2022 /PRNewswire/ — In one year, Kikkoman Soy Sauce was served in 18 million/*/ dishes across India.
Apart from the fact that this number is remarkable, the circumstances in which it happened are even more so. That is why the purpose of this press release is both to announce this milestone and to thank everyone who made it possible.
There couldn’t be any worse time than February 2021 for Kikkoman – or any company – and especially a food business to launch full scale operations in India. The coronavirus pandemic was at its peak. Restaurants and cafes were closed or had strict restrictions on hours and capacity. Distribution networks were disrupted. Supply lines were uncertain. Normal life was suspended as lockdowns confined Indians to their homes.
Yet in one year, up to March 2022, Kikkoman Soy Sauce from Japan advanced across India, ending up on the condiments shelf in the kitchen, entering cafes, hotels, and restaurants, being sold in shops, and reaching distributors in over 20 cities.
Chefs erupted with energy and creativity as they tested the possible uses of Kikkoman Soy Sauce from Japan – a 350 year old authentic and naturally brewed soy sauce with the traditional Honjozo method – in the new dishes they invented and in known dishes.
They were experimenting Kikkoman Soy Sauce with /Samosas/, /Jalebis, Biryani/, Butter chicken and even our favourite /khichdi/. All this experimentation was, of course, in addition to its well-known use as an all-purpose seasoning in a multitude of other cuisines, in fact over 200 cuisines.
At a time when natural ingredients and methods are more and more valued, Japan’s No. 1 Kikkoman Soy Sauce gained swift acceptance. Comprising only soybeans, wheat, water and salt, it is naturally brewed and works like magic to lift all dishes to another level. Kikkoman Soy Sauce works with everything and anything.
Osamu Mogi, Director, Senior Executive Corporate Officer, International Operational Division, Kikkoman Corporation, Japan commented, “We are delighted that so many chefs have started to use and appreciate Kikkoman Soy Sauce in their cooking in our first year in India. I am confident that Kikkoman Soy Sauce will become a part of daily life in every household in India, just as it is in millions of households around the world. We look forward to fulfilling our long-term commitment to India, the largest, most vibrant and promising emerging market in the world.”
Indiahas a rich and diverse food culture with a long tradition and is the world’s largest multi-ethnic country and Kikkoman is committed to exploring the potential of a new food culture in which India’s ancient traditions meet the limitless potential of Kikkoman Soy Sauce.
“Our warm thanks to the professional chefs, restauranteurs, hoteliers, distributors, retailers, customers, and everyone else who has been on this journey with us so far,” Mr. Mogi said.
/*The figure is derived from the number of ‘Manchurians’ – the favourite Indian Chinese dish – made as shown by Kikkoman’s research. The total amount of Kikkoman Soy Sauce sold is divided by the amount of soy sauce typically used in this dish./
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